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Dynamic Pricing

Dynamic Pricing Engine — Full Details

Metal purity reference, pricing pipeline steps, and markup configuration

Multi-Metal Support & Purity Reference

10K Gold
Most affordable, durable for everyday wear
41.7%
14K Gold
Most popular for fine jewelry in the US market
58.3%
18K Gold
Premium quality, preferred in luxury segments
75.0%
22K Gold
Traditional Indian jewelry standard
91.6%
Platinum
Prestige metal — highest durability
95.0%
Silver
Sterling silver — fashion and entry-level range
92.5%

Pricing Pipeline — Implementation Details

01

Gold Price API

Step 01
  • · API fetches spot price every 15 minutes from multiple trusted sources
  • · Fallback provider activates automatically if primary API goes down
  • · Price stored in database with timestamp for audit trail
  • · Webhook triggers recalculation pipeline on each price update
02

Automatic Recalculation

Step 02
  • · Base price = (gold weight in grams × current spot price) + making charges
  • · All SKUs recalculated in parallel across all 108 stores
  • · Price rounding rules applied per retailer preference (nearest $1 or $5)
  • · Prices cached at edge for fast storefront display
03

Markup Configuration

Step 03
  • · Per-retailer markup percentage set in admin dashboard
  • · Category-level overrides: rings, necklaces, etc. can have different markups
  • · Minimum and maximum price guardrails per retailer
  • · Markup changes apply to future recalculations only (no retroactive repricing)
04

Price Display

Step 04
  • · Prices rendered server-side for SEO (not client-side injected)
  • · "Price updated X minutes ago" indicator on product page
  • · Crossed-out comparison prices if gold drops (shows savings)
  • · Currency localisation per market (USD, GBP, CAD, AUD)
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