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Tech Stack

All Tools & Subscriptions

14 tools across Design, Dev, Content, Marketing, and Infrastructure

DesignDevelopment AIOperationsEmail DeliveryDeploymentMediaInfrastructureContent AIMarketingContent

Canva

Design

Graphic design for banners, social media, and marketing materials.

Used
Daily — content team

Claude Max

Development AI

AI-powered coding assistant for development, automation, and debugging.

Used
Daily — dev team

Google Workspace

Operations

Email, docs, sheets, and collaboration for the entire team across all projects.

Used
Daily — all teams

Resend

Email Delivery

Transactional and marketing email delivery at scale.

Used
Per campaign

Apple Store

Deployment

iOS app store listing, review management, and mobile app distribution.

Used
Launch phase

Gumlet

Media

Video hosting, streaming, and adaptive media optimisation for product videos.

Used
Product pages

Cloudflare

Infrastructure

CDN, DNS, DDoS protection, and edge computing for all 108 websites.

Used
Always-on

Figma

Design

UI/UX design, prototyping, and shared design system for all sites.

Used
Design phase

Google Gemini Pro

Content AI

AI content generation for product descriptions, SEO copy, and marketing.

Used
Daily — content team

Google Ads

Marketing

PPC advertising, Google Shopping campaigns, and keyword management.

Used
M5+ per site

Vercel

Infrastructure

Next.js hosting, serverless functions, and global edge deployment.

Used
Always-on

Cloudinary

Media

Product image hosting, CDN delivery, and on-the-fly image transformations.

Used
Product images

TikTok Ads

Marketing

Short-form video ad campaigns targeting Gen-Z and millennial jewelry shoppers.

Used
M4+ per site

Creators / UGC

Content

User-generated content and creator partnerships for authentic product promotion.

Used
Ongoing
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